Conversion rates are 85 per cent higher and pages per session more than 125 per cent higher. An ecommerce executive at, which enthusiastically embraces Syte’s visual search, says: “We see increases in engagement compared to visitors who don’t use search. The impact of Syte on revenues is measurable. Seeing how a fashion icon looks in a slate-grey Astrakhan coat may convince the consumer to press the buy button. Or Syte offers an AI stylist platform that discovers products in Instagram images of social media influencers posing in a particular style. Syte creates a direct connection between key influencers, the store and consumers.įor example, consumers can use visual search to locate clothes similar to those worn by their heroes and heroines. Consumers rely on Instagram, Pinterest and Facebook influencers for tips and trends. Perhaps the biggest impact is the way retailers can harness the power of social media influencers. And consumers have an alternative way to search the store, increasing basket sizes and engagement. Retailers can do predictions and analytics. Syte can automate the entire tagging process. The traditional method is labour intensive, with manual operatives entering terms such as “polka dot”, “skirt”, “maxi”, “women’s”, “high waisted”, “satin” and so on. Product tagging can be done automatically by Syte. It’s a fun and practical way to explore an online store. Some may be cheaper or offer a twist on the style. Customers find an item they like in the retailer’s store, then click an icon to view a range of similar products also offered by the retailer. A parallel offering is the “view similar” function. Image search is just one of the ways Syte can help retailers. Style Finder helps customers instantly find what they’re looking for, without the need to manually search and filter through our products.” Jim Cruickshank, head of digital product and user experience at Marks & Spencer, says: “We know our customers are busier than ever and are often most inspired when they’re out and about. It is renowned for the high accuracy of its search results, speed, and ease of implementation, making it the leader in the field.įor a brand such as Marks & Spencer, partnering with Syte is an opportunity to help consumers take control of the way they discover products, enhancing their consumer experience. Syte provides visual search for some of the world’s largest retailers and marketplaces including Argos, Tommy Hilfiger, Marks & Spencer, Bonprix, PrettyLittleThing and many more. “Syte connects consumers’ inspiration and the real world with retailers’ inventory, no translation needed,” says Lihi Pinto Fryman, Syte’s chief marketing officer and co-founder. The arrival of visual search in retail is in a large part due to Syte, a visual AI company with offices in Tel Aviv, London and Geneva. And nearly 60 per cent more say they made a purchase just because they wanted to buy something or because they randomly saw an item they liked.” Someone admiring a friend’s outfit can instantly find something similar online using only an image. As Accenture found: “Gen Z consumers place a greater emphasis than millennials on turning to social media for inspiration. It also encourages spontaneous purchases. It fits their way of shopping, putting images at the heart of the experience, natural for the Instagram generation. Finding the shoe Emma Watson wore to the Oscars or something similar to that cute sarong your bestie wore to the beach is astonishingly simple. Then Farfetch publishes similar items for the customer to browse. An artificial intelligence (AI) engine then decodes the image, identifying the colour, style and fabric of items of clothing in the frame. It could be a photo of a friend or a screen grab of a celebrity they’ve seen on Instagram. Customers use the Farfetch app to upload a photograph of an item of clothing. So, to distinguish itself from rivals, Farfetch offers customers a radical new technology known as visual search. Farfetch is an online retailer selling luxury menswear and womenswear, a sector with ferocious competition.
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